4 min. read
In order to protect the online presence you’ve built for your practice, it is essential to have an online reputation management strategy in place. This strategy will help you manage your online presence, as well as tie in to your practice’s social media plan.
To create your online reputation management strategy, be aware of where you have an online presence. Take a look at these three categories: earned content, owned content and paid content.
Earned content is content that is free or earned. You could consider it similar to free publicity. This includes things like online reviews, social media shares and articles you’ve written being shared or published.